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To properly improve a brand in China, it is not sufficient to just consider the short term and sell products and services broadly. Some brands sell straight to Chinese shoppers via much more concentrated direct-to-client (D2C) channels when branding in China, bypassing any third-celebration merchants or another intermediaries.
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Until a few years ago co-branding in China of primary brands was a fresh strategy and corporations weren't guaranteed of what response they can acquire from your Chinese market place. On Thanksgiving 2017, Durex took advantage of Chinese people’ increasing consciousness of international festivals, Durex China’s Weibo account released “thank you” posts to 13 brands in seemingly unrelated fields.
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